Our Firms

A Great Team Working Together for You.

The Voss Group and Novity Wealth Solutions are financial services firms founded by individuals that have a strong focus on the planning process and a belief that a team approach provides the greatest value to you, our clients. Combining our services, we work as a team alongside your other advisors to develop plans and strategies regarding business transition, retirement, risk mitigation, wealth management, and efficient estate transfer. Leveraging our more than 100 years of collective financial services experience enables us to fulfill our promise to take on clients for life -- and to devise well crafted, contemporary plans to meet or exceed your expectations.

We help our business clients remain competitive by providing comprehensive guidance in the areas of risk and wealth management, while accommodating the personal financial needs of the employees and families that drive their success. Our team serves as a valued and trusted resource for our clients by analyzing current plans, as well as offering group benefits in the areas of health insurance, retirement, and other insurance products, such as life, LTC, and disability income protection. From starting a family, to building a business, to planning for retirement, we work to help you reach your personal and business goals throughout every stage of life.

Elwyn Voss founded The Voss Group in 1976. He grew up on a farm in upstate New York, where he worked from the time he was a young boy until he completed his undergraduate degree at Cornell University. After graduation, Elwyn worked as a county agent, providing financial advice to family-owned farms. He went back to Cornell to earn his Master's degree in business administration, writing his thesis on the intergenerational transfer of farms. He started his financial services practice more than 35 years ago focused on farms, but quickly expanded his practice to cover family business, executive benefits, and private wealth management. An accomplished student of the industry, Elwyn offers clients a thorough understanding and the unique perspective that comes from years of experience.

Nathan Way is the president and owner of Novity Wealth Solutions, formally known as Benefit Concepts. Nathan studied finance at the SUNY at Buffalo's School of Management which lead him into the financial services industry in 2003 when he joined MetLife. He joined Benefit Concepts, Ltd. in 2008 as a partner and later would become the President and owner of the firm in 2014. Benefit Concepts changed its name to Novity Wealth Solutions in 2016. He is also the partner of The Voss Group, another financial services firm with a focus on business succession strategies for the Agricultural Industry. He works with high net worth individuals to help accomplish estate conservation objectives including building wealth through investment management, protecting wealth through risk mitigation strategies, and distributing wealth to heirs and charities using gifting strategies. Nathan also works with closely held family businesses in the areas of business transfer and business succession strategies ensuring the most efficient ways to protect and transfer their business. Learn more about Novity Wealth by visiting www.novitywealth.com

Working jointly since 2008, we are now formalizing our partnership. Together, we further our mission: To add value in the creation, preservation, utilization, and distribution of wealth. In doing so, we deliver financial services solutions that help our clients to achieve their business, personal, and family goals. Fundamental to our core value is always doing the right thing on behalf of our valued clients. We constantly review our recommendations by asking the question: “If we were in your shoes, is that advice we would follow?” Always, we leverage our collective experience, evolving our best practices to incorporate industry advancements and new technology to help ensure we deliver state-of-the-art solutions which meet or exceed client expectations on every level. We now have offices across western and upstate New York with a team of more than 10 financial services




Securities, investment advisory, and financial planning services offered by qualified Registered Representatives through MML Investors Services, Inc., Member SIPC (www.sipc.org). The Voss Group and Novity Wealth Solutions are not subsidiaries or affiliates of MML Investors Services, LLC, or its affiliated companies. 400 Meridian Centre, Ste 101, Rochester, NY 14618. (585) 241-5200 CRN202203-259518

We have individuals licensed to sell securities and insurance products in AZ, CA, CT, DE, FL, GA, IA, MA, MD, NC, NJ, NY, OH, OK, PA, SC, VT, WA. Elwyn Voss CA Insurance License #: 0F63769. Nathan Way CA Insurance License # 0H22337. Both domicile in NY. 

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